What are nitrates and why are they important for athletes?
Here’s why you should consider using nitrates from beetroot to smash your best performances.
"I really enjoyed using them, my stomach can be sensitive & I’ve had no issues."
"Really tasty, healthy bars!"
VOOM Guides
How to enjoy the POW® Plant Energy Bars
Packed with the POW® of nature, these will keep you going. Find out what's in them and how to use them!
Performance Science
We're devoted to developing high performance formulas that are palatable, enjoyable and effective.
Honed in the Lakes & Dales
Local, steep and deep terrains provides us with the proving ground to produce the best.
Ingredients For Success
Selecting all-natural and healthy options makes the difference to our bodies.