Who are VOOM? What is VOOM?
The Vision
VOOM Nutrition is a performance nutrition brand specialising in high-quality energy products designed to fuel endurance athletes and active lifestyles. We are known for our innovative products like Pocket Rocket energy bars and hydration drinks, we focus on delivering efficient, science-backed nutrition that supports performance, recovery, and overall well-being.
Beyond products, VOOM is actively engaged with the endurance sports community, partnering with even company's such as Great Run and Skyrunning UK. We also have a strong commitment to sustainability, partnering with organisations like Fix the Fells and the Lake District Foundation through charitable initiatives.
With a customer-focused approach, VOOM offers tailored solutions, such as our soon-to-launch nutrition calculator, ensuring athletes can optimise their fuelling strategy for peak performance.
Meet Team Voom's athletes here...
The Future
Straight out of our development lab door, we’re a stone’s throw away from both the Lake District fells and the Yorkshire Dales. Some call it research or testing, but we call it a great excuse to be out there doing what we enjoy! Team Voom are a fantastic group of athletes who believe in our products and test them to the limits to ensure we also provide great quality!
We continue to question existing nutrition product options and carefully craft balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together they offer a complete sports nutrition strategy, all in a convenient and tasty package. Our range of products are proudly 'Made in Britain'.
VOOM’s products are for all of us who want to be confident that the fuel we put into our body will help maximise our performance!
Hello from Us
Robin Higgens
CEO
With a wealth of experience in working with leading nutrition brands to call on, he is a good sounding board in the office. A keen sailor, skier and new to Nordic walking, most weekends you’ll find him racing or training somewhere in the lakes.
Beau Smith
Brand Manager
Sport mad from a young age, and now with almost 15 years of experience (including elite level) in his chosen sport of triathlon, Beau loves to be up on the fells or exploring the countryside on two wheels. He studied Sport Science and Physiology and also has experience in triathlon coaching. Having used many of the sports nutrition products on the market, Beau’s now enthusiastic to help us develop quality sports energy products. (Photo credit Ian Cook)
Callum Robinson
Head of Marketing
Away from Voom HQ, Callum creates and manages the public content on VOOM's social media platforms, which has allowed him to gain a brilliant online reputation. Being a professional events photographer and photoshop guru does help! When he’s not scrolling social media trying to identify potential target customers, he’s off hiking in the fells or finding the biggest rock he can climb!
Dr Mary Wilkinson BSc. MSc. PhD
Head of Science & Research
Jack of all trades, master of… everything! Farmer, Doctor of Psychophysiology, GB Mountain Runner turned elite road cyclist and World Champion.
Jo Rycroft
Product Development
Proper northern lass, sport scientist, fell runner, road cyclist, baker and queen of café rides.
Carry Higgens
IC the numbers
Carry keeps us all in check, making sure the books balance. When she’s not in the office, she can be found rowing, Nordic walking or skiing.